Levi’s is focusing its 2022 campaign on the 501 model in anticipation of the design’s 150th-anniversary celebration future 12 months. Amid these who surface in the photographs are product Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou. Items characteristic 90s-motivated developments, this kind of as Levi’s 501 ’90s shorts and unfastened silhouettes, which were captured in studio portraits for the marketing campaign.
The first 501 is distinguished by a straight leg slice, a red tab on the back pocket, and a button closure in the front. A black and white photograph of Hailey Bieber with her arms outstretched displays her rocking a crop best and calm jeans.
Levi’s 501 Denims 2022 Marketing campaign
