Hailey Bieber, Barbie Ferreira Captivate in Levi’s 501 Denims

Levi’s is focusing its 2022 campaign on the 501 model in anticipation of the design’s 150th-anniversary celebration future 12 months. Amid these who surface in the photographs are product Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou. Items characteristic 90s-motivated developments, this kind of as Levi’s 501 ’90s shorts and unfastened silhouettes, which were captured in studio portraits for the marketing campaign.

The first 501 is distinguished by a straight leg slice, a red tab on the back pocket, and a button closure in the front. A black and white photograph of Hailey Bieber with her arms outstretched displays her rocking a crop best and calm jeans.

Levi’s 501 Denims 2022 Marketing campaign

Barbie Ferreira Levi's 501 2022 Campaign

Barbie Ferreira poses for Levi’s 501 Jeans 2022 campaign. Picture: Levi’s
Hailey Bieber Levi's 501
Rocking shorts, Hailey Bieber fronts Levi’s 501 jeans 2022 campaign. Photograph: Levi’s
Peggy Gou Levi's 501 2022 Campaign
Peggy Gou appears in Levi’s 501 denims 2022 campaign. Image: Levi’s
Hailey Bieber Levi's Blue Jeans
Hailey Bieber usually takes a seat in Levi’s 501 Jeans 2022 marketing campaign. Photo: Levi’s
Barbie Ferreira Levi's 501 Jeans Blue Top
Hailey Bieber Levi's Crop Top Jeans 2022
Peggy Gou Levi's Double Denim 2022

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