Lily Collins, Willow Smith Dazzle in Cartier Love is All Campaign

LOVE IS ALL, a campaign full of images and video, is presented by Cartier. It embodies the vision of a Maison that celebrates universal and timeless love and seeks to share it with joy and generosity. LOVE IS ALL was shot in Paris, Los Angeles, and Shanghai and is a tribute to family in all its manifestations.

A star-studded cast includes Ella Balinska, Mariacarla Boscono, Khatia Buniatishvili, Lily Collins, Willow Smith, and Maisie Williams. Through this joyful hymn, these unique characters build on each other’s creativity and energy, demonstrating the importance of cultural and artistic diversity to the vitality of a Maison like Cartier.

Will Smith flashes a smile in Cartier Love is All campaign.

Will Smith flashes a smile in Cartier Love is All campaign.
Lily Collins poses for Cartier Love is All campaign.
Lily Collins poses for Cartier Love is All campaign.
Ella Balinska stars in Cartier Love is All campaign.
Ella Balinska stars in Cartier Love is All campaign.
Maisie Williams poses for Cartier Love is All campaign.
Maisie Williams poses for Cartier Love is All campaign.
Khatia Buniatishvili fronts Cartier Love is All campaign.

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